Designing a Salty Seas Logo for a Competition
Case Study
2022
My Role
- Graphic Designer
- Content Creator
Overview
There was a competition running in October 2022 to design a logo for Salty Seas Mediterranean Restaurant. They only provided the name of the restaurant and the colour codes.
The main food they planned on serving was seafood. I had to do some research on what type of food the restaurant is serving to help me get inspiration for the logo design.
I wanted to design a logo that is unique, and easy to remember. There are too many logos that looks the same, because of the ai generation system.
Concepts & Ideas
Idea 1: Using dolphins or sharks for the logo.
The first idea that came to mind is to use a dolphin for a logo, because the area where the restaurant was going to open was on the Dolphin Coast. Quickly did realise it might not be appealing. Nor would a shark work for a logo.
Idea 2: Using an octopus or squid for a logo.
The next idea was to do an octopus or squid. There are a lot of ideas on the internet for a logo like that, however it was difficult to work with. The octopus made the design feel cluttered, and too busy.
Idea 3: Using a fish with an unique design to it.
I decided to stick with just using a fish as an image for a logo. The next challenge I faced were logos that looked too similiar all over the internet, because people were using logo generators. This made it difficult to try, and not accidently design the same logo that already existed.
Experience the Journey of Designing the Logo
My inspriation for the logo design came from CONI’S SEAFOOD RESTAURANT.
The fonts that were used for the copy was Arial, and Candara. Both fit in with a clean, and professional look of the overal design.
I used a knife, and fork to form the fish. Instead of using colouring, or shapes, I just used lines to keep the design clean . I did not want the Salty Seas to look exactly the same as CONI’S SEAFOOD RESTAURANT logo. The fin on the side of the fish is in the shape of a wave, because the location where the restaurant was near the ocean.
The name of the restaurant was added inside the fish, instead of below. It was to keep the lggo from being crowded.
Conclusion
I used the approach of minimalism to design the fish logo for Salty Seas. The logo needs to last for a very long time, be easily recognisable, and memorable. It also needs to look clean where it is not crowded.